The two most significant things I initially invested into my business fifteen years ago, are still relevant and useful today. Both items at the time purchase, were financially significant because my business was only part time and they were what I considered then to be expensive.

The first item was a high-quality portable massage table. It was not only comfortable for the recipient to lie on for the duration of an hour consultation, but also had a large weight carrying capacity. This was an important factor when dealing with people trying to lose weight, pregnant women and gigantic footy players! This meant that I could have big people on my table and not have to worry about the legs failing, or the table tipping.

This portable table is also very light to carry, and easy to place in and out of my car. And the best feature of all, it is height adjustable. So, my back never gets sore when I work.

Of course, now that I have permanently migrated into my clinical environment, I have an electric table, which is brilliant for altering heights based on the size of the client, not just my height. I look after my body as well as yours when I work to ensure I can continue to provide one to one service for a long time to come. Therefore, the purchase of long lasting and suitable hardware is essential.

Can you guess what the second big initial investment was? Well it was two things actually.

My towel warmer still creates toasty warm towels for massage and trauma work, or even simply clients in need of nurture and reassurance. For such a simple gesture of warmth, the trust factor of quickly building the working relationship with a client is immediate.

The final fantastic investment I made in my business was exceptionally good quality towels. I purchased them in bulk quantity which enabled a wholesale purchase price. I swore after having a massage experience whereby I could see and smell the previous (what felt like 15) clients prior to me, that I would change the entire set of towels for each and every client. Whilst this is in accordance with the Code of Conduct, many therapists don’t do it.

I know, Eeeeeeewwwww with a capital E!

So, I purchased sixty towels, which sounds like a lot, but when you use 4 towels for every session and can massage upwards of eight to then clients each day, then that washing pile rapidly grows! It’s a regular site to see my Hills Hoist full of nothing but towels! The washing alone can be time consuming and expensive. Hanging the towels outside also exposes them to direct sunlight, so they fade, but are also exposed to airborne particulate matter. So, if you have a client who gets hayfever from pollen, having air dried towels is a massage issue!

Nowdays I have an industrial sized washing machine and drier. No sooner have I finalised one client, the towels are straight into the washer, dried at lunchtime and folded at the end of the day for tomorrow.

Today, I have undertaken purchases for training equipment that has cost me in excess of twenty thousand dollars. I see this as a long-term business investment and are grateful to be in a position to do this. That said,

1.  Invest in quality training.

Always undertake training from credible and industry known service providers. The reason for this is that their content is of a high standard, and their training programs have been scrutinised. Additionally, a good trainer will provide you quality content AND quality supervision to ensure you are learning their material correctly. This is vital to bring it back to your place of business.

3.   Be authentic

Let’s be honest. When first starting out, it’s absolutely ok if you don’t have all the bells and whistles.

It’s also ok if you don’t have all the technical knowledge.

Simply be upfront with clients about where you’re at.

Remind yourself of the passion that led you to provide the service you are providing. Always remain connected with your ‘why’ and that tends to get you through any bumps along the journey path.

Continue to be devoted to who you are and what you are trying to achieve. I often find it’s the simple little things that we bring to the table that make our product so attract – it’s an extension of our authentic self!

So you’ve graduated or are close to graduating your chosen course. You’ve probably started thinking about how you’re going to translate your studies into a viable business – but where to start, right? When working with coaching clients, there are a couple of consistent small actions I find myself sharing. These tips are above and beyond the basic business needs like organising the following:

In fact, riding the rodeo of small business is often associated with stepping right out of your comfort zone and learning to wear all the hats – finance controller, administrator, marketing to name just a few, all before you work as a practitioner! Crazy right? In my 15 years of running my own business, and 25 years of working for corporate businesses, I’ve learned to adapt my investigative and audit skills.

You’ve got to bring the focus right back to you.

Want to know more? Here’s my top tips to embrace your dream job!!

Tip number one is to ensure your focus is on you!

I know that sounds a little weird but the age old saying that “you can’t pour from an empty cup” is so true!

When you’re wearing all the hats in your small business, it can very quickly get overwhelming and exhausting.

Furthermore, when you work with people, you’re going to use a lot of your energy to maintain and hold space for another person. So, it’s a good idea to regularly review how you look after yourself.

Some people scoff at me when I advise that I book all my self care appointments in advance. Come each and every new year, I’m booking in appointments with the hairdresser, chiropractor, massage therapist, kinesiologist for the coming twelve month period. Why? Because I matter and when my bucket isn’t overflowing with energy, I don’t do my best work. So I book for me first, and then block these times out of my online booking system.

And don’t forget, before you started your small business you already had a life! You’re going to need to figure out how to balance your time and energy between business and everything else in your life – family, friends, sport etc. So remember this, focusing on you and your schedule is vital.

Tip number two is to ‘accept the to do list’

Two of the biggest lessons I’ve ever had to learn are (1) that the ‘to do’ list for business is ENORMOUS. And (2) the list NEVER ENDS!!!

Once you get your head around those two facts, small business is easier to get your head around.

Creating a ‘to do’ list is vital to ensure you align to all the tasks you need to complete in order to satisfy your business plan targets. Additionally, having a ‘to do’ list helps you prioritise what you do each day or each time you decide to work.

There’s a couple of tricks with a ‘to do’ list. Be sure to scratch off each completed task as evidence YOU CAN DO IT! Often we need visual sensory input to remind our motivation that we are making progress!

Don’t be overwhelmed by the size of the list. If the stress creeps in get it sorted pronto. There’s nothing worse than having stress to derail you away from the dream life you are trying to achieve.

When looking at your ‘to do’ list, be honest in your assessment of the tasks. Identify what is the most cost effective tasks for you to complete quickly. The reason I say this, is because there are going to be times you can engage a sub-contractor to get things done. They’re going to be quicker and more efficient that you, and they’re likely going to be cheaper than you wasting time figuring it out yourself.

So where possible, outsource small finite tasks so you can concentrate on being a practitioner, not a web designer! If your current budget doesn’t permit outsourcing, talk to your mentor about options.

This meant I learnt different tips, tricks and methods to approach all manner of different facets of my job. This also meant that I got good at checking the ego at the door, and, asking for help when I was stuck so that I didn’t fall behind in my work.

The learning curve when starting your small business is extremely steep, and, can often feel very lonely and overwhelming. I find the trick is to accept you’re running a marathon, and pace yourself accordingly. If necessary, break down the task into small actions (hence the ‘to do list’) and schedule them into the diary. The list often helps me identify that what I initially thought would be a ‘quick and easy’ gig turns into something much more time consuming. So, it all comes back to the planning.

Additionally, scheduling these small actions into my diary helps me map out the prioritising of tasks each week. My forward planning improves as I gain understanding and experience of implementing actions. This helps me not overload my expectation of what I can reasonably achieve in a single week, whilst still being a member of a family and friendship circle. Remember the balance and focus on you!!!

I’ve got three mentors who I regularly touch base with for various reasons. One for money who has helped me gain understanding of profit and loss, turn over and budget forecasting. I’ve got a marketing mentor who has assisted me enormously to step out of my comfort zone and through social media show the world who I am. And I have a third mentor whom I refine the application of my technical knowledge.

Why would I want to waste any more of my time in learning things my mentors have already mastered? It’s a complete waste of unpaid time and energy to attempt to resolve the ‘hard stuff’ all by yourself and work yourself into a stressed-out meerkat.

Additionally, picking someone’s brains will navigate a path that often avoids a mistake they made in terms of learning lessons. This navigation is invaluable to the small business operator, who’s cash flow is often not high and trying to keep overheads low and do things yourself.

I strongly suggest in your first year of business, invest and book in regular touch bases with your mentor or mentors! They have helped me stay on track and kept me to task in terms of my strategic business plan and the targets I set myself. They also shared with me their contacts of subcontractors of who helped them. This was extremely useful because it meant I could use a model already created- rather than paying to reinvent the wheel.

Now that I coach myself, I’ve got standing arrangements with my virtual assistant who I send my biz clients to and we arrange the fabulous Deb to “do the same as Karen”. I’ve already consented to reapplication of my material with a change of brand. It’s lovely to pay this forward and help out those in my network where I can. Afterall, we are all ambassadors for change in our own way!

Here’s the classic mentor questions you could ask:

I find my strategic plan is exceptionally useful in driving at what points of the year I can afford to study, or, place my focus on marketing because my forward bookings are down.

It’s vital to ensure you have ongoing professional development – yep more study. This keeps you apprised of developments in your field. It also provides new stimulus for you and your clients. Additionally, you build your network with every course you participate within.

The strategic plan helps you look ahead each month or quarter and identify the big gaps in your booking calendar. Where there are gaps, this is the signal to communicate now with your network to generate conversation about you and your services. Identifying who you will bring into your network each year is vital, as this steers where your business will grow both in demographics and services provision.

The best thing I love about my strategic plan is that it’s not complicated – it’s one page! Yep, one page. Most people I work with are baffled by this. My plan provides me a rapid overview of where I want to take my business each quarter.

I get to review it easily and quickly each quarter. It literally keeps me on track in terms of where I invest my energy and efforts. Often when I am reaching for the stars, I can share elements of my plan with either my mentor or virtual assistant to give them the heads up that I’m going to be talking to them more often in a given time period. This is often the impetus for me to schedule time out of clinic to meet with these contacts to ensure I get all the actions done. There’s nothing more satisfying to a control freak who loves to plan, than ticking stuff off the to do list.

So be prepared for a long list including but definitely not limited to:

• Anything
• Everything
• Failure
• Success
• Stepping out of your comfort zone
• For big lessons about who you really are and what motivates you
• Freedom
• Heartache and frustration
• Challenges
• Overwhelm
• Stress
• Sleepless nights
• Judgement from family and friends thinking you are NUTS to follow your dream because it’s hard work
• Joy from working with repeat clients
• Elation from seeing clients change because of your service.

In my experience the first step to small business is believing in yourself and what you plan on offering. Don’t allow anyone to pull you off your path. Surround yourself with awesome, and, call in the abundance! When stepping out of your comfort zone, be sure to have someone experienced in your corner to help you ride the rodeo!

Always remember you can choose to change and embrace the real authentic practitioner within, and bloom from within.