What’s in a Name?

What’s in a Name?

I get asked a lot about my brand – Blooming From Within. It has a story, and everything I do is aligned to it. It’s both my motto, my catch cry. It serves as my constant intention and affirmation. My brand and business name are both one and the same. The logo of my business serves the purpose as the visual element used by my target audience in all correspondence and social media.

By definition, a brand is meant to be the overall experience of a customer, that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Philip Kotler et al, in the book Principles of Marketing define a brand is as a “name, term, sign symbol (or a combination of these) that identifies the maker or seller of the product”.


Be sure to have a logo by which your audience and clientele can recognise you. If you are in the process of organising you brand logo, try and keep things simple.

Top Tip – Limit your brand and logo colours to no more than three colours.

When I consulted a ‘visibility’ mentor, her suggestion was I can utilise these brand colours in all sorts of things like email footers, letter headers, flyers and of course social media. Your audience will come to recognise your colours, especially with your brand.

I tend to specifically utilise these three colours when creating social media content. Frankly it makes life so much easier not having to choose different colours when creating content. That decision has already been made.

Top Tip – I also recommend you obtain several versions of your logo.

You never know in advance where you might utilise your logo. When you acquire multiple versions of your logo at the time of design, it saves you time and money in the long run.

When negotiating the creation of your logo, include within your scope of work, (ie request the designer) to prepare you with the following options:

  • Varied format options–
    • small & large format options
    • colour
    • black & white
    • solid (jpeg), transparent (png), high quality print (PDF) format options
  • scope meeting with designer – always meet with the designer before they let their creative juices flow. You want to ensure they clearly understand what you are trying to achieve.
  • scope to include at least 6 graphic based editorial revisions – this allows you to edit the draft and achieve exactly what you want.
  • take your time! Print out various versions of drafts and hang them in your work space so that you are constantly looking at the options. This allows you to resonate with the right choice.
  • Request files be created graphically so that if modifying the size of your file, you don’t loose graphics integrity.
  • Request your designer to send files electronically in format compatible to your computer, not the designer’s hardware! This may be winzip, dropbox etc.
  • Make backup copies

Have a main jpeg logo for your business card and email type links.

Then have variations such as white, black and transparent versions. This will enable you to always ensure every single thing that you produce. Note the colours used in the following graphics all incorporate my logo colours.


I started working in my business as a massage therapist whilst simultaneously being employed by an international corporate consulting firm. The stress was through the roof and I had begun my personal transformation through taking my initial spiritual journey steps. Short version of my story was the realisation that I in order to change, I had to take responsibility for my ‘stuff’. I had to choose to change in order to ‘bloom from within’.

The flower within the actual wording of my logo is significant of the spiritual journey as well as the logo. The font for ‘BLOOMING’ is intentionally bold, and, intended to be a call to action. The font for the word ‘within’ is intended to reflect our individual uniqueness.


Philip Kotler/Gary Armstrong, (2017) “Principles of Marketing”, Pearson Education Australia.

Seven Gifts to Self

Seven Gifts to Self

One of the best gifts to self is to ‘love all over yourself’. Being focussed on self, means that you get less entrenched in the drama of others. Having a open heart which is filled with love is like filing a bucket of energy. When your bucket is full, everyone gets a piece of you – the energy overflowing the bucket. This means that your bucket stays full.

It takes dedication to keep your bucket full of love. Here’s my tips, utilising the Law of Attraction principles to love all yourself and keep your bucket full!

Give out your time, talent and treasure. We all have unique talents and gifts to share with the world. Your authentic purpose, your ‘light’ shines brightest when you are being of service. By giving your time and talents you are filing your own heart space as well as those you are being of service to.

Give away all the stuff which you no longer use. Hanging onto all the old things that you no longer use or give you pleasure, is like hanging onto bad juju. The more you hang on, the greater the negative energy you are holding onto.

Start with the simple things like your wardrobe or a drawer of clothes. What haven’t you worn in the last two years or doesn’t fit anymore? Gift it to someone unfortunate or presently challenged.

Give up the patterns of behaviour. It’s time to let go of the negative based defensive reactions. Allow yourself a breath, step back from drama and see where you’ve been reacting rather than observing and responding.

Give in to the vulnerable version of self. Allow the old wounds to heal. It takes time and patience for self. Seek help and support where required. Allow your defence walls down. When we step into shadow self, we unknowingly take steps on a treasure hunt. For our shadow self holds our hidden skills and talents that we simply haven’t discovered yet! It can feel a little scary at first when you step into your shadow self and explore your hidden truths. But I promise you when you discover your hidden treasure, your resilience builds exponentially. Incredible changes are possible when you are brave to reflect on both your wisdom strengths and weaknesses, and then do something about it.

Give thanks to yourself. We live amazing lives or at the very least have the capacity to live amazing lives regardless of the circumstances. Every day in clinic, I hear of incredible stories of endurance of the human spirit from those who have overcome hardship.

Reflect upon the obstacles you’ve overcome and appreciate the resilience you’ve gained from the experience(s). Be grateful for the people in your life and the gifts of love they give you regularly. Most of all, find something to be grateful about you every day.

This practice may commence with something as simple as being grateful for having two hands to brush your teeth and hair! Being grateful for two feet to walk along your journey path is never something to be under estimated.

For-Give self is a precious state of ‘pro-giving’ to self. The Law of Attraction utilises the principle that when we think positive, we have the opportunity to manifest more positive in our life. The old saying that your thoughts become your actions certainly rings true. Therefore, the more self-love you give to yourself, the more love you have to share with others.

Remember you can choose to change and bloom from within, shining your authentic light to the world. Gift to self to find and shine your light, you’re so worth it!

Click HERE for the video version of this blog.

Maintain Your Motivation

Maintain Your Motivation

So we’re a month past the New Year. I’ve returned to clinic after taking a blissful month away just for me. I’ve found it absolutely necessary to remain very focussed on my self-care regime. And what I found is this – when I look after myself, my motivation to do and be more, is through the roof.

This week back in clinic, I’m hearing lots of dialogue and even complaints, regarding falling off the wagon in terms of commitment to self. One of the lessons I re-affirmed for myself during this recent break is this. Keep It Simple.

Sounds ridiculously easy doesn’t it? For some, being able to commit to self is completely overwhelming. So I always suggest to have a goal, but let’s break down the action based tasks so that you can easily digest, assess and implement all the stuff. And guess what? You don’t have to do it all. You don’t have to do it every day. You don’t have to do it all the time. But I strongly recommend you do something, just for you – every day.

Rather than punishing yourself for what you haven’t done yesterday, or what you want to do tomorrow – just focus on one day at a time. You can’t undo what’s already been done, and you can’t control what’s gonna happen tomorrow – you can only roll with what comes your way.

I often find that when I kick start my day with a simple positive intention, everything just flows. I utilise the intention to return to my focus point if I’ve been challenged. Something as simple as “I am the priority of my life” creates amazing changes and enables you to consciously focus on you, rather than invest in the drama of others.

During my down time I created a vision board that aligns with my business plan. But it also includes all the fun I intend to have with family and friends. The abundance has already begun to roll in, because I’ve invested the time to envisage what it is I want. Then I journaled, a bit like writing myself a love letter, and then found the pictures of the outcomes I wanted. I kept my focus on how I wanted to feel from the experiences I want to have.

In alignment with my business plan and vision board I created SMART goals.

It’s important that your goals are specific, in that they are well defined and focussed. The moment you focus on your goal, you generate momentum and create goal power. Darrell Zahorsky explains this as “the moment you focus on a goal, your goal becomes a magnet, pulling you and your resources toward it. The more focused your energies, the more power you generate.

Your goals need to be measurable. As a business owner I’ve set myself financial targets for my business, but they also align with savings for our next family holiday. Therefore, I’m tying my goals together to maintain my focus and motivation for several things.

Your goals need to be attainable. It’s one thing to have a dream, but can you actually achieve it. Again this links back to start small, trial new things. Utilise reflection to determine what works easily and what takes lots of your time and energy for not much return. This links to the relevance of your goal – can you actually do it.

The timing of achieving goals is important to maintain your motivation, rather than just having a pie in the sky pipe dream. You want to know you are working to a deadline of achievement.

I find it essential to have small rewards along the way. Even a simple massage is time away from everyone and everything and replenishes my spirit. The gift of daily meditation in my bath is also golden. Figure out what treats work for you and go love all over yourself.

It’s important to acknowledge yourself and your positive attributes. Afterall, it’s likely your talents that you’ll be using to reach the goals! Even if you’re only celebrating quietly within your journal entries, you are still reflecting and celebrating your skills and strengths. This means you are shining your light!


Visualising the goal coming to fruition is a vital tool used in the Law of Attraction. It keeps you focussed and investing the positive mental energy into the heart space – where the feelings reside when you achieve this thing you want. Meditation or even meditative walking, whereby you imagine the dream life is a fantastic way to embrace the positive.

As you travel your journey path, it’s essential to be kind to yourself. Don’t get caught up in the drama of others. Don’t get stuck comparing yourself and where you are at, in relation to others. They don’t walk your path. Nor do they have your stuff or lessons to be learnt. Just be you.

Never forget how amazing you are, and your light will naturally shine to the world. Doing small things each day to love all over yourself will maintain your motivation to stay on your path of self discovery and achievement of your intended dream life.

You can choose to change and bloom from within.

2019 Intention

2019 Intention

I normally say, “Happy New Year”. However, this year I’m going to challenge you to make an intention which will guide and support you to create a new year that you want! People often ask me what power an intention can have?

I often hear people tell me what a shit year they are having. I find myself immediately pulling them up on that statement, for every time they repeat this old negative story, they are re-affirming to the universe that ‘life is shit’ and they want more of it! I don’t know of anyone on the planet who chooses to learn a life lesson the hard way. If you had a conscious choice, you would always take the easy way out – it’s human nature!



During a coaching conversation, we ‘re-focus’ a client’s attention of the lessons they are learning from the negative experiences. We bring their focus onto the outcomes they want to achieve.

We then focus what small actions are required to achieve what they want out of the experience, we direct their attention into a positive space, with the intention of positive outcomes and mindset.

It’s like placing an order to the universe for a positive outcome when you set the intention. Whilst life may throw ‘unpleasant’ circumstances, you can remain focussed on how well you are coping and the lessons being learnt.

I live by the mindset habit of setting my intention on a daily basis and reaffirm this with a theme for each year which aligns me to my intended dream life. Do you see the pattern here? It’s the habit of clearly establishing my intention. The re-affirming of my annual theme on a daily basis enables me to maintain my direction and focus of what I want to be attracting, experiencing and feeling in life.

I commence each new year with a positive intention based upon a period of intense reflection of all the lessons I learnt along the way. Because this intention leads me throughout the year, I invest time and energy into this process. Why? Because I am worth it.

This new year has been unique, in that I’ve been manifesting my intention through reflection since the week before summer solstice. This enabled me to ride the huge energetic wave to utilise the magnified solstice energy to create heightened meditative states, to create the picture of my dream life.

I now welcome in the new year by setting my intention, and you can too – whether that be with a mantra, motto or a word or just an affirmation.  We are all unique and do it in our own way. Once you’ve chosen you may like to write it out repeatedly and fill a page in your journal. You might like to print copies for each and every significant room or space that you occupy – such as a work desk, bathroom mirror, fridge door etc.

My intention for 2019 is ‘consistency for self’.

My intention is based upon creating a more consistent approach to dedication to self. Maintaining a more consistent balance between self to family and work. I’ve learnt so many lessons in the previous 18 months. Now I feel comfortable to consolidate the knowledge and strategies to move forward in terms of a new approach to life.

What might your word, mantra, motto, affirmation – your intention – for 2019 be?

The setting of intentions is a fantastic journey ritual to acknowledge you have the right to change. You are under no obligation to be the same person you were a year ago, a month or even 15 minutes ago. You have the right to grow. Your journey path encourages to you change!

If meditation is not your thing, or you find it difficult to relax enough into yourself, your journal may be your tool of choice. In order to set your intention, I first recommend getting into your journal and answering the following questions:

  • What has worked in 2018? Why? When it worked, how did I feel?
  • What didn’t work this year and why? Dig a little deeper and ask yourself:
  • What should / could / would I do differently to not repeat the thoughts / feelings / experiences?
  • What might you need to refine or let go of in order to achieve the dream?
  • Is there a common theme which has arisen out of responding to the above questions?
  • What is the arising intention to enable you to rise above or embrace this theme?

I find having an annual themed intention enables me to regularly reaffirm the path I am taking which makes my heart sing. This path that enables me to shine my light to the world. The intention is one of several strategic tools I utilise to guide me on my journey path.

The joy of setting intentions is acknowledging that you have the right to change. It reminds me that I am not stuck.

The setting of an intention reminds me that I don’t have to be committed to a set of behavioural patterns, because they once worked in the past. You often can’t move forward if you are applying an old formula to a new level of challenge in your life.

Utilise the power of intention to create the new action formula to obtain a different set of results.

Through the use of positive affirmation and intention you can choose to change and bloom from within xxxxx


Defy old ways of Thinking

Defy old ways of Thinking

It’s an amazing gift to allow yourself to become consciously aware of old patterns of inner dialogue and thinking. You get to choose whether those patterns of thoughts still serve your higher purpose or whether they need the royal flush down the toilet!

Is it easy – nope! Is it confrontational? Sometimes yes. Does it get easier the more you practice – hell yes! Is it worth it? Yes because you are so deserving of being the best version of you!


Is it time to step out of your old ways, and defy what you thought was possible in your life?

And before you read on any further ask yourself this – did you just react with a negative thought “that’s just not possible”???

Is that not a prompt for you to start making some changes in your life?

So much has transpired both within us and around during the previous year. The new year is a fantastic excuse to create a ‘choice point’ in our lives. It’s a time whereby we get to align our internal and external worlds.

It takes a little time and with practice and conscious awareness you more readily own your stuff at a faster rate. Just think, the more you allow yourself to reflect and connect with your feelings, the more you get to choose to own, acknowledge and release.

It’s a process.

When we own our own negative stuff, we empower ourselves to choose to keep it or let it go. This is by far the best gift you can ever give yourself.

We get to embrace the love we have discovered for self, and turn it into golden light and sprinkle our pathway forward. In turn this illuminates our forward steps! It becomes very clear when we are owning our stuff of how we want to feel and what we want to experience.

So ask yourself this…

Have you been carrying around old burdens – does it feel more like mountains than simply old stuff? Is it time to bring the focus back to you and let some of the old shit, those negative feelings, patterns, or even people go? You can step back and simply observe how this all makes you feel.

The quicker you allow your conscious mind to start exploring and get into your stuff, the easier it is to consciously own it and shift out old patterns that no longer serve you. It’s called change.

It’s never too late to decide to pick yourself up, dust yourself off,
and continue walking your journey path.

It’s a choice to change and it starts with your thoughts which instigate actions!

It’s time to climb the mountain. When we aim for the summit, we are focused on stepping into our light, not our darkness. My daughter recently graduated primary school and the closing quote really resonated for me and I shall share it with you today:

“You’ll move mountains. You’re off to great places. Today is your day. Your mountain is waiting, so get on your way” Dr Suess

If you’re getting stuck on how to move forward in your life and the old ways of thinking are keeping you pigeoned in a hole, consider the following questions:

  • What makes you happy? Do you feel it often? What do you need to do to increase the happiness in your life?
  • Why do you make the excuse of ‘time’ to not nurture yourself?
  • What part do you play in the thing that you are overthinking?
  • Where did your reflection highlight the love you have yourself and your next steps?

Remember this is a process. Don’t trip yourself up with overthinking anything. Simply allow the thoughts to come and go, acknowledge where they may fit in the jigsaw puzzle of the negative pattern and allow it to go.

You can choose to change and bloom from within xx